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Rory O’keefe

UX Thinker / Product Designer / Front-end Developer

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Category: Personal

Posted onApril 29, 2025Personal

PurpleBricks Case Study

by RoryLeave a comment on PurpleBricks Case Study

Situation:While working as a Senior Product Designer at Purplebricks, I was involved in improving the online booking journey for property valuations. We had identified that…

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Posted onApril 28, 2025April 28, 2025Personal

How AI is Changing UX in 2025

by RoryLeave a comment on How AI is Changing UX in 2025

AI (Artificial Intelligence) is completely reshaping how websites and apps are designed and used. In 2025, AI is at the heart of User Experience (UX),…

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Posted onJuly 28, 2022April 9, 2025Personal

Purplebricks

by RoryLeave a comment on Purplebricks

I was employed by Purplebrick in 2021 and joined a large UX & Design Team to help develop their design system and improve their products.…

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Posted onNovember 24, 2020January 28, 2021Personal

Face / ID Check App (Case Study)

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Case study breakdown coming soon…

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Posted onNovember 20, 2020November 24, 2020Personal

W2 Portal – UX Engineering and Design (Case Study 2/2)

by RoryLeave a comment on W2 Portal – UX Engineering and Design (Case Study 2/2)

Following the initial Research stage , we are now able to match business goals and user needs in an appropriate way through the Engineering and…

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Posted onNovember 18, 2020November 24, 2020Personal

W2 Portal – UX Goal Setting & Research (Case Study 1/2)

by RoryLeave a comment on W2 Portal – UX Goal Setting & Research (Case Study 1/2)

Over the past year, compliance screening tools provider W2 Global Data has undergone a massive transformation. I worked with them to overhaul their outdated UI…

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Posted onFebruary 14, 2020November 19, 2020Personal

Feature Fake – UX Case Study

by RoryLeave a comment on Feature Fake – UX Case Study

Where the fake door test is a fast and cost-effective method to measure users interest in your new feature or product, a Feature Fake is…

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Posted onFebruary 4, 2020November 19, 2020Personal

Fake door test — UX case study

by RoryLeave a comment on Fake door test — UX case study

You’re using an app/website you’re familiar with and a new button has appeared, looks like a new feature. You click it, but instead of a…

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Posted onSeptember 30, 2016November 16, 2017Personal

£50,000 raised for Children with Cancer UK

by RoryLeave a comment on £50,000 raised for Children with Cancer UK

Myself, Lloyd Davies and Geraint Aubrey, took part in the Children with Cancer Three Peaks National Challenge in September 2016, climbing Ben Nevis, Scarfell Pike…

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Posted onJuly 16, 2016November 16, 2017Personal

Children with Cancer UK Fundraising Challenge

by RoryLeave a comment on Children with Cancer UK Fundraising Challenge

The Conveyancing Foundation aim to raise over £50,000.00 for Children with Cancer UK before the end of 2016. In September I will be joining Conveyancing…

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