Situation:While working as a Senior Product Designer at Purplebricks, I was involved in improving the online booking journey for property valuations. We had identified that…
AI (Artificial Intelligence) is completely reshaping how websites and apps are designed and used. In 2025, AI is at the heart of User Experience (UX),…
I was employed by Purplebrick in 2021 and joined a large UX & Design Team to help develop their design system and improve their products.…
Following the initial Research stage , we are now able to match business goals and user needs in an appropriate way through the Engineering and…
Over the past year, compliance screening tools provider W2 Global Data has undergone a massive transformation. I worked with them to overhaul their outdated UI…
Where the fake door test is a fast and cost-effective method to measure users interest in your new feature or product, a Feature Fake is…
You’re using an app/website you’re familiar with and a new button has appeared, looks like a new feature. You click it, but instead of a…
When it comes to a good UI design, your opinion and personal taste doesn’t matter! The best design is the one proven out by user…
If you plan and execute your online marketing strategy well, you’ll improve your reputation, build your brand and, most importantly, increase your revenue! However, if you don’t, your business and online presence will fall behind.