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Rory O’keefe

UX Thinker / Product Designer / Front-end Developer

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Posted onApril 29, 2025Personal

PurpleBricks Case Study

by RoryLeave a comment on PurpleBricks Case Study

Situation:While working as a Senior Product Designer at Purplebricks, I was involved in improving the online booking journey for property valuations. We had identified that…

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Posted onApril 28, 2025April 28, 2025Personal

How AI is Changing UX in 2025

by RoryLeave a comment on How AI is Changing UX in 2025

AI (Artificial Intelligence) is completely reshaping how websites and apps are designed and used. In 2025, AI is at the heart of User Experience (UX),…

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Posted onJuly 28, 2022April 9, 2025Personal

Purplebricks

by RoryLeave a comment on Purplebricks

I was employed by Purplebrick in 2021 and joined a large UX & Design Team to help develop their design system and improve their products.…

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Posted onNovember 24, 2020January 28, 2021Personal

Face / ID Check App (Case Study)

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Case study breakdown coming soon…

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Posted onNovember 20, 2020November 24, 2020Personal

W2 Portal – UX Engineering and Design (Case Study 2/2)

by RoryLeave a comment on W2 Portal – UX Engineering and Design (Case Study 2/2)

Following the initial Research stage , we are now able to match business goals and user needs in an appropriate way through the Engineering and…

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Posted onNovember 18, 2020November 24, 2020Personal

W2 Portal – UX Goal Setting & Research (Case Study 1/2)

by RoryLeave a comment on W2 Portal – UX Goal Setting & Research (Case Study 1/2)

Over the past year, compliance screening tools provider W2 Global Data has undergone a massive transformation. I worked with them to overhaul their outdated UI…

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Posted onFebruary 14, 2020November 19, 2020Personal

Feature Fake – UX Case Study

by RoryLeave a comment on Feature Fake – UX Case Study

Where the fake door test is a fast and cost-effective method to measure users interest in your new feature or product, a Feature Fake is…

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Posted onFebruary 4, 2020November 19, 2020Personal

Fake door test — UX case study

by RoryLeave a comment on Fake door test — UX case study

You’re using an app/website you’re familiar with and a new button has appeared, looks like a new feature. You click it, but instead of a…

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Posted onDecember 5, 2017November 19, 2020UX Design

UX isn’t for self expression

by RoryLeave a comment on UX isn’t for self expression

When it comes to a good UI design, your opinion and personal taste doesn’t matter! The best design is the one proven out by user…

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Posted onNovember 16, 2017November 19, 2020digital marketing

6 Tips For Planning a Digital Marketing Strategy for 2018

by RoryLeave a comment on 6 Tips For Planning a Digital Marketing Strategy for 2018

If you plan and execute your online marketing strategy well, you’ll improve your reputation, build your brand and, most importantly, increase your revenue! However, if you don’t, your business and online presence will fall behind.

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